CRM & MarTech Strategy
CRM strategy, platform evaluation, solution architecture and implementation of scalable marketing automation platforms.
CRM · MarTech · Data Consulting
Seeing the big picture.
Making things happen.
CRM, MarTech and data create value when strategy, technology and marketing work together. Metzger & More bridges these disciplines – from strategic planning to hands-on execution.
30 yearsCRM experience
25 yearsConsulting & interim management
B2C & B2BCustomer engagement
Expertise
Connecting business goals with technical delivery.
Four complementary areas of expertise, spanning strategy, platforms, customer engagement and governance.
Project & Delivery Leadership
Leadership of cross-functional CRM and technology projects, bridging marketing, IT and business.
Customer Engagement
Customer lifecycle management, data-driven segmentation, customer journeys and cross-channel engagement.
Data Strategy & Governance
Data strategy, governance, consent management and privacy-conscious CRM processes.
FROM COMPLEXITY TO CLARITY
Complex data landscapes. Connected thinking.
Connecting fragmented systems, customer data and touchpoints to enable a coherent CRM architecture and meaningful customer engagement.
ABOUT
Seeing the big picture. Making things happen.
MY APPROACH
“I connect CRM strategy, technology and data to turn complex requirements into solutions that work in practice.”
Stephan MetzgerFounder, Metzger & More
Senior CRM, MarTech & Data Consultant
Senior CRM, MarTech & Data Consultant
CREDENTIALS
Download consultant profile (PDF) Certified Data Protection Officer (GDDcert. EU)
Chief Data Officer Programme (Bitkom Academy)
Selected engagements
Experience proven in client projects.
A selection of strategic, technical and operational CRM engagements.
Arvato Systems
since 2026Technical implementation and configuration of SAP Engagement Cloud with SAP CDP, SAP Commerce Cloud, SAP CDC and S/4HANA; CRM and MarTech consulting.
Seven.One Entertainment Group
since 2013CRM strategy and campaign management infrastructure for digital B2C business models in media and entertainment, leveraging Emarsys, Adobe and Braze.
Telefónica Germany
2021–2025Strategic CRM consulting in customer lifecycle and retention marketing; blueprinting for an end-to-end customer journey management platform.
Joyn
2018–2020Led the RFP and vendor selection process for a new CRM technology stack and the implementation of the Optimove Customer Data Platform.
Further selected clients
Hauck & Aufhäuser · Tipico Retail Services · maxdome · Kabel Deutschland · Fortis Credit4me
Technology expertise
Platform-independent MarTech expertise.
Experience across CRM, customer data and engagement technologies, backed by delivery in selected client projects.
CRM & Marketing Automation
SAP Engagement Cloud · HubSpot · Brevo · Dymatrix
Customer Data & Identity
SAP CDP / CDC · Adobe Experience Platform · mParticle · Tealium · Twilio Segment
Customer Engagement
Braze · Optimove · Blueshift · CrossEngage · Apteco · BlueVenn
Campaign Management & Messaging
CleverPush · CleverReach · ELAINE · Inxmail · Mailjet · SendGrid
Contact
Planning a CRM or MarTech project?
From platform evaluation and implementation to customer engagement and data governance – let’s discuss your project.